Needless to say gentleman, there are many different styles of watches at rather varying price ranges, however the one we are going for right now is the minimalist watch. For people who like Apple Mac computers, fixed-gear bikes and carefully constructed facial hair, minimalist watches are an increasingly popular choice. A Daniel Wellington watch is a symbol of elegance. With a clean design that’s refined and perfectly round, each watch is a masterpiece of craftsmanship. Revel in the timepiece brand of the century.

It began, unlike many watches, with the strap. In 2006, Filip Tysander was backpacking through Australia when he met a wanderer named Daniel Wellington. This was back before everybody had a smartphone, when people still wore a watch to tell time. Wellington’s stood out for its bracelet—a minimalist black-and-grey nylon band, known as a NATO strap, securing a chunky Rolex Submariner to his wrist. After a few more chance encounters with Wellington between Melbourne and Cairns, Tysander became obsessed with the military-inflected accessory. So much so that he went home to Uppsala, Sweden, and built a whole company on the idea, naming it after the stranger who inspired him.