Mancave London

Alfredo Gonzales

The First Lifestyle Sock Brand in the World

6 JANUARY 2016

MEET THE BRANDS

Words - Mancave London

Pictures - Mancave London/Alfredo Gonzales

For the gentleman to whom every detail matters, socks are never an afterthought. Alfredo Gonzales is the first lifestyle sock brand in the world and his timeless pieces are a stand-out necessity in a time of fatigued foot fashion. Designed and nurtured to help every gent revel in the sunshine of the 'good life', Alfredo Gonzales has turned what may have previously been an afterthought item, into a must have.

Alfredo Gonzales' good life philosophy has inspired many people around the world. Just beyond the boundaries of our everyday life, we find opportunities that enrich us. It's just a stone's throw away, so what's holding you back?

Their lookbook video, 'Where is Alfredo?' features the adventure of three friends that follow in the footsteps of Alfredo Gonzales. While chasing Alfredo Gonzales down in a voyage that takes them through Europe, they truly learn what 'The Good Life' is all about.

“Because in the end, you won’t remember the time you spent working in the office or mowing your lawn. Climb that goddamn mountain.”

Take a look at their look book video to get a feeling for why we became hooked.

The Story of Alfredo Gonzales

Sometimes the best stories have the most humble beginnings.What Alfredo Gonzales lacked in height he made up for in determination, and facial hair.

Tequila, BBQ's, and home made cigars - His father gave Alfredo everything he had, which wasn’t much.

He won a hundred pesos and a donkey in a drinking contestwhich was enough to get him out of Zacatecas.He didn’t know where he was going,but when he plodded into New York he knew he was there.He swapped his sombrero for a baseball cap and his donkey for a skateboardand landed himself a job in a sock factory.

He had no money for new socks so he customized socks from the factory with buttons hefound on the busy New York streets. Alfredo’s socks got a lot more attention thanhis skating. He skated his socks through New York and then Malibu,the hairy little Mexican who smoked like a chimney and drank like a fish.

In search of new adventures he got on his skateboard and headed for Europe.Alfredo Gonzales, coming soon to a city near you.

GOOD LIFE, GONZALES LIFE.